Why Are Jaguars So Cheap?

in Car Costs and Prices
Black Jaguar

Source: Pixabay

Jaguar represents British luxury and style. For many years now, Jaguar has been a shining symbol of British engineering, and the brand does the British car culture a service with its sleek, stylish, and powerful luxury sports cars.

Whether you want to own your very first sports car or looking to get into the British automotive culture, it’s hard to go wrong with getting a Jaguar. If you’ve been looking into this British car brand and its prices, you’re probably asking: why are Jaguars so cheap?

Jaguar is known for stylish, high-performance vehicles, so it’s hard not to be surprised that they’re relatively affordable – especially when compared to other luxury brands. Let’s take a look at the Jaguar’s pricing, reliability, longevity, etc., and find out why this luxury brand is cheaper than expected.

How Much for a Jaguar These Days?

Most people’s familiarity with the Jaguar brand hinges on the company’s British engineering roots, ultra-stylish looks, and expensive price tags. That may be the case with the older Jaguar XJs because they could easily push past six figures in price, but that’s hardly the case anymore. Over the recent years, Jaguar has repositioned itself as an accessible luxury brand.

So how much does a Jaguar go for these days? Let’s take a look at some of the current Jaguar models and their prices.


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Jaguar XF – Starts at $45,300

Believe it or not, the Jaguar XF is the last remaining sedan that bears the Jaguar name. One of the best aspects of the XF is its exterior styling which is quite a departure from the elegant, executive looks of most cars in this segment. The sleek lines, bold lower bumper intakes, and slim LED headlights really tie it together for the XF.

With a 2.0L turbo inline-4 engine and 246 hp and 269 lb-ft of torque, the XF is comparably underpowered to the rest of the competition – it sure does miss its V6 powertrain from the previous XF models. The P300 model has a more energetic engine delivering 296 hp and 295 lb-ft of torque.

Why are Jaguars so cheap? They’re probably referring to the Jag XF. The 2022 Jaguar XF starts at $45,300, making it the most affordable in Jaguar’s lineup. It’s not going to beat the Mercedes E-Class in luxury, but it offers plenty of standard luxury features.

Jaguar F Pace SVR – Starts at $86,600

The Jaguar F-Pace SVR is a luxury SUV with no shortage of curb appeal. Seriously, Jaguar did a great job of the F Pace’s exterior style and made it into one of the compelling options in the subcompact SUV segment. Inside, the F Pace SVR features a sporty and luxurious cabin, thanks to quilted upholstery, high-quality materials, and loads of tech features.

However, the F Pace SVR’s party trick is the beastly supercharged 5.0L V8 engine that generates a blazing 550 hp and 516 lb-ft of torque. Paired with an 8-speed automatic transmission and standard AWD drivetrain and you’ve got a solid performer of an SUV.

The Jaguar F Pace SVR retails for $86,600 without add-ons and upgrades. While its price is comparable to the offerings by BMW and Mercedes, keep in mind that the SVR is the top F Pace trim.

Jaguar F Type – Starts at $73,400

The Jaguar F Type boasts a classical sports car body and V8-only engine, harkening back to the good old days of Jaguar sports car supremacy. The F Type was clearly built as a tribute to the excellent E Type – the vehicle that inspired the industry to make stylish cars. Jaguar engineers certainly outdid themselves with the F Type’s beautiful bodywork.

Behind the F Type’s gorgeous styling lies a pure-bred performance car that’s exhilarating to drive. Underneath the hood, you’ll find a 5.0L supercharged V8 paired with an eight-speed automatic transmission, delivering between 444 and 575 horses.

The 2022 Jaguar F Type has an introductory price of $73,400, which is not cheap at all. In comparison, The Chevy Corvette and Porsche 718 Cayman are more nimble and a lot less expensive.


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Why are Jaguars so Cheap: The Top Reasons

While they’re undoubtedly beautiful and high-performance vehicles, Jaguars tend to be cheaper than their contemporaries, especially when bought as used.

1. Low Resale Value

One of the main reasons Jaguars are so cheap is that they don’t hold their value well. According to CarEdge, a Jaguar vehicle may lose 30% of its value in just the first year. Moreover, a Jaguar XF may depreciate 61% after a five-year period, which is quite a bummer.

At the end of the day, you should buy a Jaguar only if you love its style and how it drives, but not as a financial investment.

2. Poor Reliability Ratings

Jaguars aren’t known for their reliability, but they’re certainly improving. According to RepairPal, the Jaguar brand has a so-so reliability rating of 2.5 out of 5.0, making it one of the bottom performers in terms of reliability. While Jaguars tend to be unreliable, keep in mind that not all models are created equal as far as reliability goes. Some models and years are more reliable than others.

To know more about Jaguar’s reliability, check out this post.


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3. Expensive to Maintain and Repair

Why are Jaguars so cheap? Most people don’t see that it can be costly to own a Jaguar – even more than other luxury brands.

The average repair cost for all Jaguar models is a whopping $1,123 per year. You could pay as much as $3,300 for your Jaguar upkeep by year ten. Repair frequency is also higher than average for Jaguar owners because they’ll visit the shop 0.6 times a year, compared to 0.4 times across all models.

How Long Does a Jaguar Last?

The average Jaguar can last from 100,000 to 150,000 miles, and it takes a lot for owners to reach that high of a number. Jaguars aren’t known to be high mileage performers and shouldn’t be used as daily commuters to extend their lifespan. Jaguars may last up to 200,000 or 15 to 18 years with conservative driving and tight maintenance schedules.



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