Do Audis Hold Their Value? What To Know About Resale & Depreciation

in Car Costs and Prices
Audi tail light

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Luxury cars lose value faster than regular cars – that’s a fact. They cost more to buy and maintain, and new models come out often, making older ones less desirable. Furthermore, people usually prefer cheaper, practical cars for everyday use, so there’s less demand for used luxury cars. This means when you sell a luxury car, it might not be worth as much as a similar-age regular car (but that is not always the case).

With that said, if you’re interested in an Audi, you’re probably asking: Do Audis hold their value?

Today, we delve into the world of luxury brand Audi, specifically to talk about its vehicles’ resale value and depreciation. Plus, we explore the factors that could affect your Audi’s resale value and strategies to optimize such value.

Do Audis Hold Their Value? 

When deciding whether to buy an Audi, it is essential to consider its value retention over time. Although Audis are luxury cars, they tend to depreciate relatively fast. However, compared to other luxury car brands, they still manage to hold their value better. In fact, CarEdge says Audi ranks near the top when it comes to value retention in the luxury car segment, especially in the 3-year category.

Audi can actually go toe-to-toe with well-known, reliable luxury brands like Acura and Lexus in terms of resale value and depreciation.

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Do Audis hold their value? Let’s take a look at its performance in the used car market. For this purpose, we used our handy Copilot Price Pulse Tool and received several key insights:

Resale Value Premium

Audi cars are currently selling for an average of $35,458 on the used car market. This price is slightly higher than the expected $30,034, showing a remarkable extra value of $5,424. This means that Audis are holding onto their worth more than initially projected.

Short-term and Medium-term Price Stability

Audi’s vehicles have shown remarkable stability in their resale value, as evidenced by the 0% change in the 30-day price trend. This stability is crucial for buyers and sellers, as it indicates that the car’s value can be predicted in the short term.

Moreover, the 2% increase in the value over 90 days further reinforces the idea that Audi cars are a good investment for retaining their value over a medium-term period. This gradual increase can be attributed to the brand’s reputation for quality, luxury, and performance – factors that contribute to better value retention.

About Peak Price Fluctuations

On March 1, 2022, the price of Audi cars in the used car market reached the highest point at $40,318. Since then, the price has dropped by $4,860, which may initially seem concerning. However, fluctuations in the car market are common and can be influenced by various factors, such as the timing of new Audi models being released and general economic trends.

Nevertheless, despite the recent decrease in price, Audi’s current selling price is still significantly higher than the initial expectations, which indicates that the brand is performing well in the market.

Looking at the Big Picture

Audi’s ability to hold its resale value over time provides valuable insights into the broader trends in the car market. It indicates that many buyers are interested in purchasing previously owned luxury vehicles while demonstrating that these high-end cars are perceived as high quality and reliable.

ARE AUDIS RELIABLE?

Are Audis reliable, and should you consider the brand for your next vehicle purchase? We’ll answer that and more.

Factors Influencing Audi’s Depreciation

There are several factors that contribute to the rapid depreciation of Audi vehicles. Being a luxury brand, Audis are often leased, leading to a high number of used Audis entering the market after lease periods end. This influx results in an increased supply against a relatively low demand for luxury cars, further pushing down the resale prices.

In general, Audi is affected by factors that influence other brand’s depreciation, such as:

  1. Initial Price: High initial cost can lead to a steeper decline in absolute value over time.
  2. Maintenance Costs: Higher costs for parts and services can deter second-hand buyers, lowering demand and prices.
  3. Market Saturation: A large number of leases and fleet sales can flood the market with used models, driving down prices.
  4. Perception of Reliability: Any perception of expensive out-of-warranty costs can accelerate depreciation.
  5. Technological Advancements: Rapid advancements can make older models seem outdated quickly.
  6. Consumer Preference: Changing tastes and shifting towards more sustainable options can reduce the demand for older luxury vehicles.

These factors combine to decrease an Audi’s resale value faster than less expensive, non-luxury vehicles.

Which Audi Cars Have the Best and Worst Resale Value?

iSeeCars has made an excellent breakdown of the best and worst Audi models for resale value. If you’re looking to optimize your Audi’s resale value, here are the vehicles to look out for:

Best Audi Models for Resale Value:

  1. Audi TT (Coupe): This model leads the pack with the highest resale value among Audi cars, retaining 59.1% of its value after five years.
  2. Audi TTS: Following closely, the Audi TTS holds 58.2% of its resale value over the same period.
  3. Audi RS 5: Ranking third, the Audi RS 5 maintains a resale value of 57.5% after five years.

Worst Audi Models for Resale Value:

  1. Audi A6: With a 5-year resale value of only 41.8%, the A6 midsize luxury car is one of the worst Audi models for value retention.
  2. Audi e-tron: The Audi e-tron has a 5-year resale value of 36.7%, which is relatively low compared to other Audi models.
  3. Audi Q4 e-tron: With a 32.2% 5-year resale value, the Q4 e-tron is best avoided if you prioritize resale value.

Do Audis hold their value? Overall, Audis tend to depreciate faster than some other brands, but they still have moderate value compared to many luxury vehicles.

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