Source: Flickr The Scion iM, introduced as a part of Toyota’s Scion brand, was a unique entry in the compact car market. Designed to appeal to younger drivers, it stood out with its sporty aesthetic, versatile hatchback design, and an emphasis on customization – a hallmark of the Scion brand. What made the Scion iM especially unique was its blend of practicality and fun. It offered a spacious interior and cargo area, making it practical for everyday use, while the marketed sporty handling and modern tech features aimed to provide an engaging driving experience.

Source: Flickr Scion is a subsidiary of Toyota, established in 2003 to attract younger customers through a unique marketing strategy. Toyota created Scion to capture a market segment that desired trendy and affordable vehicles. Scion’s lineup is known for its customizable and quirky models like the xB and tC, which target a youthful demographic with a blend of style, affordability, and practicality. Despite initial success, the brand struggled to maintain its distinct identity and broaden its appeal.