A Brief History of FIATs
Fiat is an Italian automotive manufacturing division with registered trademarks belonging to Fiat Chrysler Automobiles (FCA). While Fiat Automobiles was formally assembled in 2007, the company's origins can be traced back to 1899 when the first Fiat automobile, the Fiat 4 HP, was produced. Fiat is the largest vehicle manufacturer in Italy and (until the automotive industry crisis in 1989) was the third-largest in the world. In its early days, the company also manufactured military vehicles and weapons, railway engines, tractors, and aircraft.
Popular Vehicles and Scope of Models
In the United States, Fiat models mainly include compact cars, sports cars, and compact crossover/SUVs. The Fiat 500 (a prevalent city car model internationally) and its many variations are the most popular vehicles in the US.
The 500 was the first Fiat brand model that the company made available when the company entered the US market.
Anecdote/Recent News Story
In 1908, Fiat owned a factory in New Jersey that produced its models until the first world war (when the factory was torn down). Fiat returned to the US market in the 1950s to sell the original 500 and 600 models alongside the Fiat 1100, 1200, and 1300 models.
The company left the United States market again in 1983 due to a poor reputation. In 2009, the company partnered with Chrysler to form what would eventually become FCA. They returned to the US market, offering their 500 models yet again. This model continues to be produced and sold in the US market.
Synopsis of Fiat Vehicles
Fiat currently produces multiple 500 models and 124 Spider models. The 500 models are easily Fiat’s most popular, and this vehicle is sold internationally. The Fiat 500 and 500 Abarth models are identical when viewed side by side. However, the 500 Abarth model is more powerful and features a racing-inspired interior, plus a sports mode for a more engaging driving experience.
The Fiat 500X and Fiat 500L are Fiat’s compact crossover models. They are much more affordable than traditional crossover models, with the 500X starting at $19,995.
The Fiat 124 Spider models round out Fiat’s first and only attempt at sports cars in the US market so far.
Fiat is a world-renowned brand of automobiles. Like Ford, Fiat seems to always be around no matter how good or poor their sales are. They’re currently struggling in the US market, likely due to their lack of advertising and small scope of models. But nobody can (ever) count Fiat out.