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Why are Jeeps so expensive?

Among automotive brands, there are few with more heritage and history than Jeep. Jeep does have a variety of vehicles under its umbrella, including the Cherokee and the Compass, but most enthusiasts love Jeep for its famous Wrangler. The starting price of a Wrangler is around $30,000 and they can easily crest over $40,000 and even $50,000 in some trim levels! This may have you asking yourself, why are Jeeps so expensive?

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